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Thursday, December 27, 2012

The Most Viewed Video - Evah! Smashes All Records and Makes Online Video History

As if you didn't know already... but just incase you haven't all heard by now, the 34-year-old South Korean pop artist Psy, that was virtually unknown to the Western world and parts of Europe up until 6 months ago - has made it into the Youtube records and became the first viral video (Gangnam Style), ever to reach one billion views.  That's right people - ONE BILLION!

Well, at least we know what appeals to the masses - a catchy tune with great uhm.. horse-dance moves! But seriously folks, such a feat would probably never be possible if the music distribution remained mostly regional thereby making it more difficult for us to learn about all the great artists from around the globe. But with a global platform at their fingertips, people are now discovering and sharing amazing music from all over the planet, by artists like Brazilian Michel Teló and Belgian-Australian Gotye.

One billion views is an incredible number, but the PSY-nomenon goes beyond that people.  Check out some more amazing stats courtesy of the Official Youtube's blog:


  • PSY was already big in Korea, but in 2012, he became a global celeb as Gangnam Style quickly spread from Seoul and the pacific to North America, South America, and Europe. It’s been seen at least 1 million times in close to 75 countries, making it one of the most global music sensations ever!
  • From a one-thousand person flash mob in Jakarta to cover videos from Ai Weiwei and Mitt Romney, hundreds of thousands of parodies have been uploaded to YouTube, some of which have tens of millions of views. In fact, fan tributes to Gangnam Style are now being viewed 20 million times every single day.
  • PSY's own remix with Hyuna has 200 million views alone.
  • "Gangnam Style" was YouTube's top rising search of 2012 and on October 6th, we saw more than five million searches for “gangnam style” in a single day. Check out this video demonstrating some of our most popular YouTube searches this year.
  • For those interested in the business side: a number of assessments and projections have been posted claiming “Gangnam Style” has generated over $8.1 million in advertising deals, hit more than 2.9 million in song downloads since July, and achieved other incredible feats!
  • Since late last month, people have clicked to buy the track on iTunes over 600,000 times helping make PSY the first Korean artist ever to rank #1 on the U.S. iTunes chart and #1 in over 30 more countries.


Perhaps what’s most impressive about this feat is that it took just over five months to happen. To give this milestone some context, here’s a chart of Gangnam Style’s rise to popularity versus Justin Bieber’s “Baby,” the video that previously held the most-watched video title:



From Kevin Allocca, YouTube trends manager, recently watched “Rewind YouTube Style 2012”:


Congratulations to PSY, the flash mobbers, K-Pop fans and people who love fun across the globe. Considering the Gangnam Style dance was the number one dance-related search on YouTube this year, you better make sure you brush up on your moves before New Year's Eve.

The kind of amazing creativity and unique connection between people all over the world that resulted in this one billion views is only possible with an incredible community of people we're so lucky to have on YouTube. And we can't wait to see what you'll come up with next!





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