The television network laSexta commissioned us to launch their most important show of the season: Alcatraz.We decided to bring part of the incarceration experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service.
Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman.
In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta.
The country's most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain.
Alcatraz was the most watched premier of the season with 4.8 million viewers.
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