To promote a local 24-hour McDonald's in Canada, creative agency Cossette Vancouver designed this reflective billboard that's only visible at night when cars pass by. During the day, the billboard appears blank with no message, but at night, drivers motoring along the highway will see the letters reflected in their car's headlights! Ingenious!
Sunday, May 13, 2012
McDonalds Reflective Billboard
To promote a local 24-hour McDonald's in Canada, creative agency Cossette Vancouver designed this reflective billboard that's only visible at night when cars pass by. During the day, the billboard appears blank with no message, but at night, drivers motoring along the highway will see the letters reflected in their car's headlights! Ingenious!
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