"Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need serous refurbishing," says agency rep Eva Hasson. "But curiously, often enough, the only pack left half eaten in the drawer is the dark chocolate. This got us thinking, and we realized Splendid chocolate—being as dark and bitter a chocolate as you can get—probably lacked the sweetness kids were after."
While the grown-up treat may offend immature palates, we're assured at the spot's conclusion that the candy will sweeten adult dispositions. (The effect on adult waistlines, however, may not be to everyone's taste.)
"We filmed quite a few kids," Hasson says, "but, to be honest, none of the kids really liked it. Most of them begged us to stop and one even cried."
Info source: adweek
