Monday, January 19, 2015

A Cheesy Love Story - The Ad Doritos Don't Want You to See

Who knew eating Doritos, one of our favourite snacks, had such an impact on a certain environment. The love story ad started off cheesy but went sour in the end. This is the ad that Doritos don't want you to see in 'Doritos Crash The Superbowl 2015.' As the 'Fighting for people over profit' organization site SumofUs, explains: 

That sound when you bite down on Doritos? That’s the sound of rainforests being “crunched” to make way for massive palm oil plantations in Southeast Asia. Workers, and even children, are trapped in modern slavery on the plantations. Forests and peatlands are burned to the ground, driving endangered species like orangutans to extinction and polluting the Earth's atmosphere with gigatons of greenhouse gases -- all to make palm oil.

Doritos’ parent company, PepsiCo, could put a stop to the deforestation. But instead of leading the charge, PepsiCo is hanging back, issuing middling policies with gaps so big a parade of endangered pygmy elephants could fit through them.

Tell PepsiCo to be bold and help save the rainforest.

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