승부욕 돋는 노스페이스 영상.avi (The North Face Video)

An unique Korean ad campaign for The North Face store in this viral vid by THE NORTH FACE KOREA  which involves people climbing walls and floors slowly disappearing in order for them to try and win a free jacket at the end! This vid has almost 4M views .

Shoppers at a North Face store in South Korea were confronted by this clever ambient stunt. The store suddenly became a rock climbing experience when the floor below them starts to roll back and disappear. Then they are faced with winning a North Face jacket if they can reach the free item in 30 seconds. Agency: Innored, South Korea

Source: campaignbriefasia