Levi's® Field of Jeans™

To teach us a lesson in recycling, Levi Strauss & Co., the American clothing company known all over for its Levi's brand of denim jeans, covered an entire field of a stadium in Santa Clara, California. The company claimed naming rights to the San Francisco 49ers' new billion-dollar home in California, last year, and the "Field of Jeans" nickname was born. Levi's trademarked the term and made it an actual reality when a denim drive brought in over 18,850 pairs of jeans. 50 people and 16 hours later...

Levi's® Stadium