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Wednesday, December 17, 2014

Beretta presents: HUMAN TECHNOLOGY

Awesome cinematography by Beretta, the oldest firearm manufacturer in the world, celebrating and showing us the uniqueness and the distinction that goes into creating every Beretta premium gun...

This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.



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