The Face of Litter

Great idea! If you're going to litter, maybe knowing that your face will be plastered all over for everyone to see, will make you think twice!...

Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more@ ecozine

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